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Integration of marketing and production decisions in aggregate planning: A review and prospects

Autor
Martinez, M.; Mas, M.; Lusa, A.
Tipus d'activitat
Article en revista
Revista
European journal of industrial engineering
Data de publicació
2013-12-02
Volum
7
Número
6
Pàgina inicial
755
Pàgina final
776
DOI
https://doi.org/10.1504/EJIE.2013.058395 Obrir en finestra nova
Projecte finançador
Planificación de la capacidad a largo plazo y diseño de la red de suministro
Resum
This paper focuses on the integration of marketing and production decisions regarding aggregate planning in industrial companies. The main contributions to the literature are described briefly and used to present a summary of the state of the art. This review will enable the study of the interrelations between the key variables of marketing decision-making (price and/or promotion) and production decision-making (product quantity, staff size, working hours and inventory level) and thereby contrib...
Paraules clau
AP, aggregate planning, integrated production and marketing decisions, mathematical programming models., production planning
Grup de recerca
SCOM - Supply Chain and Operations Management

Participants