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Conjoint analysis of tourist choice of hotel attributes presented in travel agent brochures

Autor
Huertas, R.; Laguna, M.; Consolacion-Segura, Carolina
Tipus d'activitat
Article en revista
Revista
International journal of tourism research
Data de publicació
2012
Volum
16
Número
1
Pàgina inicial
65
Pàgina final
75
DOI
https://doi.org/10.1002/jtr.1899 Obrir en finestra nova
Repositori
http://hdl.handle.net/2117/18197 Obrir en finestra nova
URL
http://onlinelibrary.wiley.com/doi/10.1002/jtr.1899/pdf Obrir en finestra nova
Resum
The purposes of this study are to demonstrate how it is possible to determine which attributes are the most important in the final choices of tourists who use a travel agent brochure as a source of information and how these attributes influence perceived value in a pre-purchase stage.We conduct the study in three phases: (i) a qualitative study, (ii) an experiment using choice-based conjoint analysis by means of a fractional factorial experimental design and (iii) another experiment using a full...
Citació
Huertas, R.; Laguna, M.; Consolacion, C. Conjoint Analysis of Tourist Choice of Hotel Attributes Presented in Travel Agent Brochures. "International journal of tourism research", 2012.
Paraules clau
Choice-based conjoint analysis, Experiments in blocks, Perceived value, Tourist brochure
Grup de recerca
LEAN MRG - Lean Management Research Group

Participants

Arxius