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Effects of the addition of simple and double decoys on the purchasing process of airline tickets

Autor
Gonzalez-Prieto, D.; Sallan, J.; Simo, Pep; Carrion, R.
Tipus d'activitat
Article en revista
Revista
Journal of air transport management
Data de publicació
2013-06
Volum
29
Pàgina inicial
39
Pàgina final
45
DOI
https://doi.org/10.1016/j.jairtraman.2013.02.002 Obrir en finestra nova
Repositori
http://hdl.handle.net/2117/19137 Obrir en finestra nova
URL
http://dx.doi.org/10.1016/j.jairtraman.2013.02.002 Obrir en finestra nova
Resum
Air ticket purchases can be considered to be based on sequential decision-making processes with a limited number of alternatives with clearly identified product attributes. With this scenario, decoy contextual effects could potentially be useful in increasing the profitability of each choice set through driving the attention of the users to a particular alternative by changing their perceptions, such as the perceived attractiveness of particular options, to benefit one specific alternative. This...
Citació
Gonzalez-Prieto, D. [et al.]. Effects of the addition of simple and double decoys on the purchasing process of airline tickets. "Journal of air transport management", Juny 2013, vol. 29, p. 39-45.
Grup de recerca
GRO - Grup de recerca en organització

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