Carregant...
Carregant...

Vés al contingut (premeu Retorn)

Using statistical design experiment methodologies to identify customers' needs

Autor
Huertas, R.; Consolacion-Segura, Carolina
Tipus d'activitat
Article en revista
Revista
International journal of market research
Data de publicació
2009-01
Volum
51
Número
1
Pàgina inicial
115
Pàgina final
136
Repositori
http://hdl.handle.net/2117/6966 Obrir en finestra nova
URL
https://www.mrs.org.uk/ijmr_article/article/88819 Obrir en finestra nova
Resum
Customer satisfaction has become one of the main objectives in all areas of business, especially the tourist trade. One of the most difficult problems is to know how to obtain this satisfaction, which involves identifying customers' needs and desires, and transferring them to our product or service specifications. In order to ascertain the consumer voice, we can ask consumers directly, or thy to deduce their requirements by indirect methods. Statistical design of experiments (SDE) is considered ...
Citació
Huertas, R.; Consolacion, C. Using statistical design experiment methodologies to identify customers' needs. "International journal of market research", Gener 2009, vol. 51, núm. 1, p. 115-136.
Grup de recerca
LEAN MRG - Lean Management Research Group

Participants