Carregant...
Carregant...

Vés al contingut (premeu Retorn)

Analysis of consumer's preferences for a special-occasion red wine: A dual response choice experiment approach

Autor
Kallas, Z.; Escobar, C.; Gil, J.M.
Tipus d'activitat
Article en revista
Revista
Food quality and preference
Data de publicació
2013-12
Volum
30
Número
2
Pàgina inicial
156
Pàgina final
168
DOI
https://doi.org/10.1016/j.foodqual.2013.05.008 Obrir en finestra nova
URL
http://www.sciencedirect.com/science/article/pii/S095032931300089X Obrir en finestra nova
Resum
We analysed the heterogeneity of consumers' preferences toward a red wine for a special occasion in Catalonia (Spain). The empirical analysis included a survey of 400 consumers. A variation of the "dual response choice experiment" (DRCE) design, which allows the simultaneous analysis of what consumers "would prefer" (first stage of the DRCE) and what they "would purchase" (second stage of the DRCE) was implemented using the heteroscedastic extreme value (HEV) model. The results show that the mos...
Paraules clau
Dual Response Choice Experiments (drce), Preferences Heterogeneity, Red Wine, Risk Reduction Strategies (rrs), Special Occasion
Grup de recerca
CREDA - Centre de Recerca en Economia i Desenvolupament Agroalimentari

Participants