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Extending the PATHMOX approach to detect which constructs differentiate segments

Autor
Aluja, T.; Giuseppe Lamberti; Gastón Sanchez
Tipus d'activitat
Article en revista
Revista
Springer Proceedings in Mathematics & Statistics
Data de publicació
2013
Volum
56
Pàgina inicial
269
Pàgina final
280
DOI
https://doi.org/10.1007/978-1-4614-8283-3_19 Obrir en finestra nova
URL
http://link.springer.com/chapter/10.1007%2F978-1-4614-8283-3_19 Obrir en finestra nova
Resum
In most cases, path modeling data come from surveys or researches that contain more information (i.e., observed heterogeneity) than is used for the path models definition. For instance, in many marketing studies like those of consumer satisfaction, it is usual to collect socio-demographic variables and psychodemographic variables such as age, gender, social-status, or consumers' habits that take no part in the path model but that can be extremely useful for segmentation purposes. In 2009, Gastó...
Paraules clau
Fisher's F, Heterogeneity, Models Comparison, Pathmox, Plspm, Segmentation
Grup de recerca
LIAM - Laboratori de Modelització i Anàlisi de la Informació

Participants

  • Aluja Banet, Tomas  (autor)
  • Lamberti, Giuseppe  (autor)
  • Sanchez Trujillo, Gaston  (autor)