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Supply and demand chain management: The effect of adding services to product offerings

Autor
Bustinza, O.; Parry, G.; Vendrell, F.
Tipus d'activitat
Article en revista
Revista
Supply chain management: an international journal
Data de publicació
2013
Volum
18
Número
6
Pàgina inicial
618
Pàgina final
629
DOI
https://doi.org/10.1108/SCM-05-2013-0149 Obrir en finestra nova
Resum
Purpose: The purpose of this paper is to understand how firms manage their product and service offerings, integrating supply chain management (SCM) and demand chain management (DCM) strategies. Adding services to the product portfolio of a firm may bring benefits to an organisation, but requires a reconsideration of the supply chain management approach. Design/methodology/approach: A survey is used to collect data, with valid questionnaires obtained for 4,227 UK-based respondents. Empirical anal...
Paraules clau
Customer Linking, Demand Management, Servitization, Supply Chain Management, United Kingdom

Participants