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A Review of forecasting models for new products

Autor
Mas, M.; Sainz, M.; Martinez, M.
Tipus d'activitat
Article en revista
Revista
Intangible capital
Data de publicació
2014-01-02
Volum
10
Número
1
Pàgina inicial
1
Pàgina final
25
Repositori
http://hdl.handle.net/2117/21744 Obrir en finestra nova
URL
http://www.intangiblecapital.org/index.php/ic/article/view/482 Obrir en finestra nova
Resum
Purpose. The main objective of this article is to present an up-to-date review of new product forecasting techniques. Design/methodology/approach: A systematic review of forecasting journals was carried out using the ISI-Web of Knowledge database. Several articles were retrieved and examined, and forecasting techniques relevant to this study were selected and assessed. Findings: The strengths, weaknesses and applications of the main forecasting models are discussed to examine trends and set ...
Citació
Mas, M.; Sainz, M.; Martinez, M. A Review of forecasting models for new products. "Intangible capital", 02 Gener 2014, vol. 10, núm. 1, p. 1-25.
Paraules clau
forecasting, forecasting techniques., new product
Grup de recerca
SCOM - Supply Chain and Operations Management

Participants

Arxius