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Consumer’s segmentation based on acceptability of boar meat in a study carried out in Barcelona (ES) and Reading (UK)

Autor
Panella, N.; Blanch, M.; Fonts-i-Furnols, M.; Kallas, Z.; Oliver, M.
Tipus d'activitat
Presentació treball a congrés
Nom de l'edició
60th International Congress of Meat Science and Technology
Any de l'edició
2014
Data de presentació
2014-08-19
Llibre d'actes
FINAL REPORT ICOMST 2014
Repositori
http://hdl.handle.net/2117/28450 Obrir en finestra nova
URL
http://www.icomst2014.org/ Obrir en finestra nova
Resum
The aim of this work was to study consumers’ acceptance of pork with different levels of boar taint, in Barcelona (ES, n=126) and Reading (UK, n=146). Samples were classified as ‘Females’, ‘Low boar taint’ (low levels of androstenone and skatole), and ‘Medium boar taint’ (medium levels of androstenone and skatole). Three segments of consumers were identified on the basis of ‘How delicious do you find this meat’. The first segment was labelled as ‘pork lovers’ (n=169), the s...
Citació
Panella, N. [et al.]. Consumer’s segmentation based on acceptability of boar meat in a study carried out in Barcelona (ES) and Reading (UK). A: International Congress of Meat Science and Technology. "FINAL REPORT ICOMST 2014". Punta del Este: 2014.
Paraules clau
Boar Taint, Pig Meat, Castration
Grup de recerca
CREDA - Centre de Recerca en Economia i Desenvolupament Agroalimentari

Participants

  • Panella, Nuria  (autor ponent)
  • Blanch, Marta  (autor ponent)
  • Fonts-i-Furnols, Maria  (autor ponent)
  • Kallas, Zein  (autor ponent)
  • Oliver Pratsevall, Maria Angels  (autor ponent)