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What are domestic apples worth? Hedonic responses and sensory information as drivers of willingness to pay

Autor
Seppa, L.; Latvala, T.; Faiçal, A.; Gil, J.M.; Tuorila, H.
Tipus d'activitat
Article en revista
Revista
Food quality and preference
Data de publicació
2015-07-01
Volum
43
Pàgina inicial
97
Pàgina final
105
DOI
https://doi.org/10.1016/j.foodqual.2015.02.013 Obrir en finestra nova
Repositori
http://hdl.handle.net/2117/28123 Obrir en finestra nova
Resum
The effects of written information of key sensory characteristics of apple cultivars on hedonic ratings and willingness to pay (WTP) were measured in an experimental auction. Participants (n = 118, 95F, 23M, mean age 37y.) rated, in three subsequent rounds, pleasantness and WTP based on (1) appearance only (n = 25), (2) appearance, written information and tasting (n = 44), or (3) appearance, tasting and written information (n = 49). Four domestic cultivars were described as medium sour and crisp...
Citació
Seppa, L. [et al.]. What are domestic apples worth? Hedonic responses and sensory information as drivers of willingness to pay. "Food quality and preference", 01 Juliol 2015, vol. 43, p. 97-105.
Paraules clau
ACCEPTABILITY, ACCEPTANCE, ATTRIBUTES, Apple, BDM auction, CONSUMER EXPECTATIONS, CULTIVARS, EXPERIMENTAL AUCTION, Hedonic ratings, INVOLVEMENT, Information, PREFERENCES, QUALITY, VALUATION, Willingness to pay
Grup de recerca
CREDA - Centre de Recerca en Economia i Desenvolupament Agroalimentari

Participants

  • Seppa, Laila  (autor)
  • Latvala, Terhi  (autor)
  • Faiçal, Akaichi  (autor)
  • Gil Roig, Jose Maria  (autor)
  • Tuorila, Hely  (autor)

Arxius