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On Web user tracking: how third-party http requests track users' browsing patterns for personalised advertising

Autor
Puglisi, S.; Rebollo-Monedero, D.; Forne, J.
Tipus d'activitat
Presentació treball a congrés
Nom de l'edició
15th IFIP Annual Mediterranean Ad Hoc Networking Workshop
Any de l'edició
2016
Data de presentació
2016-06
Llibre d'actes
2016 Mediterranean Ad Hoc Networking Workshop (Med-Hoc-Net): the 15th IFIP MEDHOCNET 2016: Vilanova i la Geltru´, Spain, June 20-21, 2016
DOI
https://doi.org/10.1109/MedHocNet.2016.7528432 Obrir en finestra nova
Repositori
http://hdl.handle.net/2117/93001 Obrir en finestra nova
URL
http://ieeexplore.ieee.org/document/7528432/ Obrir en finestra nova
Resum
On today's Web, users trade access to their private data for content and services. Advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users' actions and tastes to suggest a range of products to buy. It follows that, while surfing the Web users leave traces regarding their identity in the form of activity patterns and unstructured data. We analyse how advertising networks build user footprints and how the suggested ...
Citació
Puglisi, S., Rebollo-Monedero, D., Forne, J. On Web user tracking: how third-party http requests track users' browsing patterns for personalised advertising. A: IEEE IFIP Annual Mediterranean Ad Hoc Networking Workshop. "Proceedings of 2016 Mediterranean Ad-Hoc Networking Workshop (Med-Hoc-Net)". Vilanova i la Geltru: 2016.
Paraules clau
Advertising, Consumer Behaviour, User Interfaces, Web Sites, Web User Tracking, Third-party Http Requests Track Users Browsing Patterns, Personalised Advertising, Private Data, Business Model, Web Sites, Unstructured Data, Advertising Networks, User Footprints, User Behaviour
Grup de recerca
ISG - Grup de Seguretat de la Informació

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