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Online advertising: analysis of privacy threats and protection approaches

Estrada, J.; Parra-Arnau, J.; Rodriguez, A.; Forne, J.
Tipus d'activitat
Article en revista
Computer communications
Data de publicació
DOI Obrir en finestra nova
Projecte finançador
INcident monitoRing In Smart COmmunities (INRISCO). QoS and Privacy. National Spanish project TEC2014-54335-C4-1-R
Repositori Obrir en finestra nova
URL Obrir en finestra nova
Online advertising, the pillar of the “free” content on the Web, has revolutionized the marketing business in recent years by creating a myriad of new opportunities for advertisers to reach potential customers. The current advertising model builds upon an intricate infrastructure composed of a variety of intermediary entities and technologies whose main aim is to deliver personalized ads. For this purpose, a wealth of user data is collected, aggregated, processed and traded behind the scenes...
Estrada, J., Parra-Arnau, J., Rodriguez, A., Forne, J. Online advertising: analysis of privacy threats and protection approaches. "Computer communications", 27 Desembre 2016.
Paraules clau
Online Advertising, Web Tracking, User Profiling, Privacy Risks
Grup de recerca
ISG - Grup de Seguretat de la Informació


  • Estrada, José  (autor)
  • Parra Arnau, Javier  (autor)
  • Rodriguez, Ana  (autor)
  • Forné, Jordi  (autor)