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Marketing channels for small wineries: a means – end chain approach.

Autor
Escobar, C.; Gil, J.M.
Tipus d'activitat
Article en revista
Revista
New medit
Data de publicació
2016-12-30
Volum
15
Número
4
Pàgina inicial
33
Pàgina final
41
Repositori
http://hdl.handle.net/2117/102116 Obrir en finestra nova
Resum
The wine sector in Catalonia (Spain) is clearly dual: there are some big companies that contrast with the many small wineries that face difficulties to remain profitable. For these wineries, gaining access to the markets is of paramount importance. Our work explores the distributor’s main business motivations, and the possibilities to pursue these in their business relationships with the wineries. To tackle this issue we carried out a vertical differentiation of the service “wine supply” b...
Citació
Escobar, C., Gil, J. Marketing channels for small wineries: a means – end chain approach.. "New Medit", 30 Desembre 2016, vol. 15, núm. 4, p. 33-41.
Paraules clau
Means-End chain, Spain, Wine
Grup de recerca
CREDA - Centre de Recerca en Economia i Desenvolupament Agroalimentari

Participants

Arxius