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On web user tracking of browsing patterns for personalised advertising

Autor
Puglisi, S.; Rebollo-Monedero, D.; Forne, J.
Tipus d'activitat
Article en revista
Revista
International Journal of Parallel, Emergent and Distributed Systems
Data de publicació
2017-02-19
Pàgina inicial
1
Pàgina final
20
DOI
https://doi.org/10.1080/17445760.2017.1282480 Obrir en finestra nova
Projecte finançador
Anonymized Demographic Surveys
INcident monitoRing In Smart COmmunities (INRISCO). QoS and Privacy. National Spanish project TEC2014-54335-C4-1-R
Repositori
http://hdl.handle.net/2117/104076 Obrir en finestra nova
URL
http://www.tandfonline.com/doi/full/10.1080/17445760.2017.1282480 Obrir en finestra nova
Resum
On today’s Web, users trade access to their private data for content and services. App and service providers want to know everything they can about their users, in order to improve their product experience. Also, advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users’ actions and tastes to suggest a range of products to buy. Both service providers and advertisers try to track users’ behaviour across their p...
Paraules clau
Privacy, Ubiquitous-tracking, Privacy Metrics, Advertising
Grup de recerca
ISG - Grup de Seguretat de la Informació

Participants