Carregant...
Carregant...

Vés al contingut (premeu Retorn)

An iterated greedy heuristic for a market segmentation problem with multiple attributes

Autor
Huerta, D.; Rios, R.; Ruiz, R.
Tipus d'activitat
Article en revista
Revista
European journal of operational research
Data de publicació
2017-08-16
Volum
261
Número
1
Pàgina inicial
75
Pàgina final
87
DOI
https://doi.org/10.1016/j.ejor.2017.02.013 Obrir en finestra nova
URL
http://www.sciencedirect.com/science/article/pii/S0377221717301194 Obrir en finestra nova
Resum
A real-world customer segmentation problem from a beverage distribution firm is addressed. The firm wants to partition a set of customers, who share geographical and marketing attributes, into segments according to certain requirements: (a) customers allocated to the same segment must have very similar attributes: type of contract, type of store and the average difference of purchase volume; and (b) compact segments are desired. The main reason for creating a partition with these features is bec...
Paraules clau
GRASP, Iterated greedy heuristics, Market segmentation, Metaheuristics, Variable neighborhood search

Participants