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Managing demand uncertainty: probabilistic selling versus inventory substitution

Autor
Zhang, Y.; Hua, G.; Wang, S.; Zhang, J.; Fernandez, V.
Tipus d'activitat
Article en revista
Revista
International journal of production economics
Data de publicació
2018-02-01
Volum
196
Pàgina inicial
56
Pàgina final
67
DOI
https://doi.org/10.1016/j.ijpe.2017.10.001 Obrir en finestra nova
Repositori
http://hdl.handle.net/2117/112241 Obrir en finestra nova
URL
http://www.sciencedirect.com/science/article/pii/S0925527317303043?via%3Dihub Obrir en finestra nova
Resum
Demand variability is prevailing in the current rapidly changing business environment, which makes it difficult for a retailer that sells multiple substitutable products to determine the optimal inventory. To combat demand uncertainty, both strategies of inventory substitution and probabilistic selling can be used. Although the two strategies differ in operation, we believe that they share a common feature in combating demand uncertainty by encouraging some customers to give up some specific dem...
Citació
Zhang, Y., Hua, G., Wang, S., Zhang, J., Fernandez, V. Managing demand uncertainty: probabilistic selling versus inventory substitution. "International journal of production economics", 1 Febrer 2018, vol. 196, p. 56-67.
Paraules clau
Demand uncertainty, Inventory substitution, OR in marketing, Opaque selling, Probabilistic selling
Grup de recerca
GRO - Grup de recerca en organització

Participants