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Customer Relationship Management applied to higher education: developing an e-monitoring system to improve relationships in electronic learning environments

Autor
Daradoumis, T.; Rodríguez, I.; Faulín, F.; Juan, A.; Xhafa, F.; Martínez, F.
Tipus d'activitat
Article en revista
Revista
International journal of services technology and management
Data de publicació
2010
Volum
14
Número
1
Pàgina inicial
103
Pàgina final
125
DOI
https://doi.org/10.1504/IJSTM.2010.032887 Obrir en finestra nova
URL
http://www.inderscience.com/search/index.php?action=record&rec_id=32887 Obrir en finestra nova
Resum
Customer Relationship Management (CRM) has usually been associated with business contexts. However, it has recently been pointed out that its principles and applications are also very appropriate for non-profit making organisations. In this article, we defend the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organisations seems natural. In particular, we focus on analysing the suitability of ...
Paraules clau
CRM, Customer relationship management, Electronic learning, Higher education, Online learning, Universities, e-CRM, e-learning, e-monitoring systems
Grup de recerca
ALBCOM - Algorismia, Bioinformàtica, Complexitat i Mètodes Formals

Participants

  • Daradoumis, Thanasis  (autor)
  • Rodríguez Ardura, Inma  (autor)
  • Faulín Fajardo, Francisco Javier  (autor)
  • Juan Perez, Angel Alejandro  (autor)
  • Xhafa Xhafa, Fatos  (autor)
  • Martínez López, Francisco J.  (autor)