I fully agree with Sharkey and Sharkey's statement that “there is a need to
examine the ethical issues before the technology is developed for the mass market”, and would like to add that we should make every effort for the ethical debate to transcend the research community and reach lay people.
Torras, C. Robbie, the pioneer robot nanny: science fiction helps develop ethical social opinion. "Interaction studies: social behaviour and communication in biological and artificial systems", 2010, vol. 11, núm. 2, p. 269-273.