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Towards a definition of a CRM system life-cycle

Author
Bibiano, L.; Pastor, J.
Type of activity
Presentation of work at congresses
Name of edition
3rd European and Mediterranean Conference on Information Systems, EMCIS 2006
Date of publication
2006
Presentation's date
2006-06
Book of congress proceedings
Proceedings of the European and Mediterranean Conference on Information Systems, EMCIS 2006
First page
1
Last page
8
Repository
http://hdl.handle.net/2117/18035 Open in new window
Abstract
In recent years, the interest on research in Customer Relationship Management (CRM) systems has grown notoriously. Many authors have made individual proposals of interesting topics to be researched around CRM systems, but no overarching research agenda has yet been proposed. Based upon a recent research literature review that we have undertaken, which includes several real case studies conducted in order to learn from CRM experience within specific companies and industries, we propose and detail...
Citation
Bibiano, L.; Pastor, J. Towards a definition of a CRM system life-cycle. A: European and Mediterranean Conference on Information Systems. "Proceedings of the European and Mediterranean Conference on Information Systems, EMCIS 2006". 2006, p. 1-8.
Keywords
CRM, Information systems, Life-cycle
Group of research
IMP - Information Modelling and Processing

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