The selection and use of communication media has been the center of attention for a great number of scholars in the area of organizational communication for its importance in the attainment of organizational objectives. This paper presents the results of a preliminary research in order to establish a framework where to analyse the progress of communication media richness. With this aim, the paper presents an experimental study on several online discussion forums with data panels. The results sug...
The selection and use of communication media has been the center of attention for a great number of scholars in the area of organizational communication for its importance in the attainment of organizational objectives. This paper presents the results of a preliminary research in order to establish a framework where to analyse the progress of communication media richness. With this aim, the paper presents an experimental study on several online discussion forums with data panels. The results suggest time factor is essential to understand the evolution of media richness.
Citation
Fernandez, V. [et al.]. A preliminary panel data study about the progress of media richness. A: International Conference on Logistics, Informatics and Service Science. "2nd International Conference on Logistics, Informatics and Service Science". Pekin: 2012, p. 711-716.
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