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Consumers’ wine preferences depending on the occasion of consumption: A case study in Catalonia

Autor
Escobar, C.; Kallas, Z.; Gil, J.M.
Tipus d'activitat
Presentació treball a congrés
Nom de l'edició
137th EAAE Seminar. V Workshop on Valuation Methods in Agro-food and Environmental Economics: 'Methodological and empirical challenges in Valuation Methods
Any de l'edició
2013
Data de presentació
2013-06-28
Llibre d'actes
Proceedings of the V Workshop on Valuation Methods in Agro-food and Environmental Economics
Pàgina inicial
1
Pàgina final
22
URL
http://www.creda.es/event/program/46/ca Obrir en finestra nova
Resum
The main objective of this paper is the determination of consumers’ wine preferences depending on the occasion of consumption in Catalonia (Spain). A special attention is paid to the origin of the wine. To fulfil our goal a survey with 400 wine consumers is implemented. Methodologically, two Choice Experiments have been applied within a sample in order to compare results from two different occasions of consumption; a regular and a special occasion. We used a variation of the “Dual Response C...
Paraules clau
Consumers’ wine preferences, Dual Response Choice Experiment, Random Parameter Logit, occasion of consumption
Grup de recerca
CREDA - Centre de Recerca en Economia i Desenvolupament Agroalimentari

Participants