Loading...
Loading...

Go to the content (press return)

A Review of forecasting models for new products

Author
Mas, M.; Sainz, M.; Martinez, M.
Type of activity
Journal article
Journal
Intangible capital
Date of publication
2014-01-02
Volume
10
Number
1
First page
1
Last page
25
Repository
http://hdl.handle.net/2117/21744 Open in new window
URL
http://www.intangiblecapital.org/index.php/ic/article/view/482 Open in new window
Abstract
Purpose. The main objective of this article is to present an up-to-date review of new product forecasting techniques. Design/methodology/approach: A systematic review of forecasting journals was carried out using the ISI-Web of Knowledge database. Several articles were retrieved and examined, and forecasting techniques relevant to this study were selected and assessed. Findings: The strengths, weaknesses and applications of the main forecasting models are discussed to examine trends and set ...
Citation
Mas, M.; Sainz, M.; Martinez, M. A Review of forecasting models for new products. "Intangible capital", 02 Gener 2014, vol. 10, núm. 1, p. 1-25.
Keywords
forecasting, forecasting techniques., new product
Group of research
SCOM - Supply Chain and Operations Management

Participants

Attachments