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Scheduling commercial advertisements for television

Autor
García-Villoria, A.; Salhi, S.
Tipus d'activitat
Article en revista
Revista
International journal of production research
Data de publicació
2014-10-16
Volum
53
Número
4
Pàgina inicial
1198
Pàgina final
1215
DOI
https://doi.org/10.1080/00207543.2014.951095 Obrir en finestra nova
Repositori
http://hdl.handle.net/2117/24237 Obrir en finestra nova
URL
http://www.tandfonline.com/doi/abs/10.1080/00207543.2014.951095#.VC6KwBb8y2U Obrir en finestra nova
Resum
The problem of scheduling the commercial advertisements in the television industry is investigated. Each advertiser client demands that the multiple airings of the same brand advertisement should be as spaced as possible over a given time period. Moreover, audience rating requests have to be taken into account in the scheduling. This is the first time this hard decision problem is dealt with in the literature. We design two mixed integer linear programming (MILP) models. Two constructive heurist...
Citació
García-Villoria, A.; Salhi, S. Scheduling commercial advertisements for television. "International Journal of Production Research", 2014.
Paraules clau
advertising, algorithms, heuristics, mathematical programming, optimisation, optimization, response-time variability, scheduling, search
Grup de recerca
SCOM - Supply Chain and Operations Management

Participants