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The unfathomable secret remains: a reverse engineering study of SEO factors on Google's search engine

Author
Cañabate, A.; Fonseca, P.; Sabate, F.
Type of activity
Report
Date
2014-11-27
Repository
http://hdl.handle.net/2117/24874 Open in new window
Abstract
The vast majority of users don’t seek results beyond the second page offered by the search engine, so if a site fails to be among the top 20 (second page), it says that this page does not have good SEO and, therefore, is not visible to the user. The overall objective of this project is to conduct a study to discover the factors that determine (or not) the positioning of websites in a search engine.
Citation
Cañabate, A.; Fonseca, P.; Sabate, F. "The unfathomable secret remains: a reverse engineering study of SEO factors on Google's search engine". 2014.
Keywords
Cluster analysis, PCA analysi, SEO, reverse enginnering, search engines
Group of research
GRDU -
IMP - Information Modelling and Processing
inLab FIB

Participants

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