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A model for the mobile market based on customers profile to analyze the churning process

Author
Flores, M.; Postigo-Boix, M.; Melus, J.; Stiller, B.
Type of activity
Journal article
Journal
Wireless networks
Date of publication
2016-08-04
DOI
https://doi.org/10.1007/s11276-016-1334-8 Open in new window
Repository
http://hdl.handle.net/2117/90711 Open in new window
URL
http://link.springer.com.recursos.biblioteca.upc.edu/article/10.1007/s11276-016-1334-8 Open in new window
Abstract
In the current telecommunications market that is reaching high saturation levels, mobile network operators (MNOs) try to position themselves among customers through aggressive marketing campaigns and offers. In this environment where customers have multiple MNOs to choose from, different factors influence customers’ decisions. In addition to this, mobile number portability contributes to a phenomenon called churning where customers migrate from one MNO to another. Churning impacts not only the...
Citation
Flores-Méndez, M.R., Postigo-Boix, M., Melus, J., Stiller, B. A model for the mobile market based on customers profile to analyze the churning process. "Wireless Networks", 4 Agost 2016.
Keywords
Churnmo del simulator, Customer profile, Wireless network
Group of research
MAPS - Management, Pricing and Services in Next Generation Networks

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