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Metaheuristic calibration of an agent-based model for modeling premium adoption dynamics

Author
Chica, M.; Rand, W.; Moya, I.
Type of activity
Book chapter
Book
ATIC Conference - Lecture Notes
Date of publication
2016
Abstract
Freemium apps are creating new marketing scenarios, encouraging product adoption through customer-to-customer interaction. Agent-based models have become a useful tool for helping marketers to understand social dynamics in freemium apps. However, the parameters of these models need to be calibrated using real data in order to adjust its behaviour to reality. Metaheuristics are optimization methods which can be used for model calibration as they are suitable techniques to deal with black-box opti...
Group of research
OPE-PROTHIUS -

Participants

  • Chica Serrano, Manuel  (author)
  • Rand, William  (author)
  • Moya Señas, Ignacio  (author)