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Special session: Kansei engineering (hands-on session)

Author
Marco-Almagro, L.; Tort-Martorell, J.
Type of activity
Presentation of work at congresses
Name of edition
ENBIS-16 - 16th European Network for Business and Industrial Statistics Conference
Date of publication
2016
Presentation's date
2016-09-12
Book of congress proceedings
Papers of the 16th Annual ENBIS Conference
First page
1
Last page
11
URL
http://www.enbis.org/activities/events/current/424_ENBIS_16_in_Sheffield//programmeitem/2105_Special_Session__Kansei_Engineering__Hands_on_Session_ Open in new window
Abstract
When customers are questioned on what they want, a list of needs normally referring to functionality is obtained. Designers and engineers can translate this voice of the customer into technical parameters, so that the product fulfills those needs. However, customers do not usually explain their emotional needs, probably because they are not aware of having them or are unable to tell which they are. Even when those emotional needs are discovered, it is not obvious which technical properties of th...
Keywords
Emotional design, Kansei engineering, Multivariate methods, Quantification theory type I, Regression analysis
Group of research
ADBD - Analysis of Complex Data for Business Decisions

Participants