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On web user tracking of browsing patterns for personalised advertising

Author
Puglisi, S.; Rebollo-Monedero, D.; Forne, J.
Type of activity
Journal article
Journal
International Journal of Parallel, Emergent and Distributed Systems
Date of publication
2017-02-19
First page
1
Last page
20
DOI
https://doi.org/10.1080/17445760.2017.1282480 Open in new window
Project funding
Anonymized Demographic Surveys
INRISCO. INcident monitoRing In Smart COmmunities .QoS and Privacy.
Repository
http://hdl.handle.net/2117/104076 Open in new window
URL
http://www.tandfonline.com/doi/full/10.1080/17445760.2017.1282480 Open in new window
Abstract
On today’s Web, users trade access to their private data for content and services. App and service providers want to know everything they can about their users, in order to improve their product experience. Also, advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting users’ actions and tastes to suggest a range of products to buy. Both service providers and advertisers try to track users’ behaviour across their p...
Citation
Puglisi, S., Rebollo-Monedero, D., Forne, J. On web user tracking of browsing patterns for personalised advertising. "International Journal of Parallel, Emergent and Distributed Systems", 19 Febrer 2017, p. 1-20.
Keywords
Privacy, advertising, privacy metrics, ubiquitous-tracking
Group of research
SISCOM - Smart Services for Information Systems and Communication Networks

Participants

  • Puglisi, Silvia  (author)
  • Rebollo Monedero, David  (author)
  • Forné, Jordi  (author)