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The Pathmox approach for PLS path modeling: discovering which constructs differentiate segments

Author
Giuseppe Lamberti; Aluja, T.; Gastón Sanchez
Type of activity
Journal article
Journal
Applied stochastic models in business and industry
Date of publication
2017-11
Volume
33
Number
6
First page
674
Last page
689
DOI
https://doi.org/10.1002/asmb.2270 Open in new window
Repository
http://hdl.handle.net/2117/116172 Open in new window
URL
http://onlinelibrary.wiley.com/doi/10.1002/asmb.2270/pdf Open in new window
Abstract
The problem of heterogeneity represents a very important issue in the decision-making process. Furthermore, it has become common practice in the context of marketing research to assume that different population parameters are possible depending on sociodemographic and psycho-demographic variables such as age, gender, and social status. In recent decades, numerous approaches have been proposed with the aim of involving heterogeneity in the parameter estimation procedures. In partial least squares...
Citation
Giuseppe Lamberti, Aluja, T., G. S. The Pathmox approach for PLS path modeling: discovering which constructs differentiate segments. "Applied stochastic models in business and industry", Novembre 2017, vol. 33, núm. 6, p. 674-689.
Keywords
Fisher F, Partial least squares path modeling, Pathmox, heterogeneity, models comparison, segmentation
Group of research
IMP - Information Modelling and Processing
inLab FIB

Participants

  • Lamberti, Giuseppe  (author)
  • Aluja Banet, Tomas  (author)
  • Sanchez Trujillo, Gaston  (author)