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Oriented Trajectories as a Method for Audience Measurement

Autor
Lopez, M.; Morros, J.R.; Gago, J.; Corbalan, M.
Tipus d'activitat
Presentació treball a congrés
Nom de l'edició
ISIE 2018
Any de l'edició
2018
Data de presentació
2018-06-14
Llibre d'actes
2018 IEEE 27th International Symposium on Industrial Electronics (ISIE)
Pàgina inicial
765
Pàgina final
770
DOI
https://doi.org/10.1109/ISIE.2018.8433615 Obrir en finestra nova
Projecte finançador
Procesado de señales multimodales y aprendizaje automático en grafos.
Repositori
http://hdl.handle.net/2117/121475 Obrir en finestra nova
URL
https://ieeexplore.ieee.org/document/8433615/ Obrir en finestra nova
Resum
The quantification of the attention received by advertisements is of paramount importance to determine its effectiveness. In this work, a simple and effective objective method for the assessment of the attention given to advertisements is provided. The proposed method is based on computing the oriented trajectory of the different test persons along with their head pose. This way, it is possible to determine if a given person is looking towards the advertisement. While other similar methods use m...
Citació
Lopez, M., Morros, J.R., Gago, J., Corbalan, M. Oriented trajectories as a method for audience measurement. A: IEEE International Symposium on Industrial Electronics. "2018 IEEE 27th International Symposium on Industrial Electronics (ISIE)". 2018, p. 765-770.
Paraules clau
Cameras, Ceiling camera, Head pose, Industrial electronics, Objective methods
Grup de recerca
DISEN - Distributed Sensor Networks
GPI - Grup de Processament d'Imatge i Vídeo
IDEAI-UPC - Intelligent Data Science and Artificial Intelligence Research Center
PERC-UPC - Centre de Recerca d'Electrònica de Potència UPC

Participants