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Oriented Trajectories as a Method for Audience Measurement

Author
Lopez, M.; Morros, J.R.; Gago, J.; Corbalan, M.
Type of activity
Presentation of work at congresses
Name of edition
ISIE 2018
Date of publication
2018
Presentation's date
2018-06-14
Book of congress proceedings
2018 IEEE 27th International Symposium on Industrial Electronics (ISIE)
First page
765
Last page
770
DOI
https://doi.org/10.1109/ISIE.2018.8433615 Open in new window
Project funding
Multimodal Signal Processing and Machine Learning on Graphs
Repository
http://hdl.handle.net/2117/121475 Open in new window
URL
https://ieeexplore.ieee.org/document/8433615/ Open in new window
Abstract
The quantification of the attention received by advertisements is of paramount importance to determine its effectiveness. In this work, a simple and effective objective method for the assessment of the attention given to advertisements is provided. The proposed method is based on computing the oriented trajectory of the different test persons along with their head pose. This way, it is possible to determine if a given person is looking towards the advertisement. While other similar methods use m...
Citation
Lopez, M., Morros, J.R., Gago, J., Corbalan, M. Oriented trajectories as a method for audience measurement. A: IEEE International Symposium on Industrial Electronics. "2018 IEEE 27th International Symposium on Industrial Electronics (ISIE)". 2018, p. 765-770.
Keywords
Cameras, Ceiling camera, Head pose, Industrial electronics, Objective methods
Group of research
DISEN - Distributed Sensor Networks
GPI - Image and Video Processing Group
IDEAI-UPC - Intelligent Data Science and Artificial Intelligence Research Center
PERC-UPC - Power Electronics Research Centre

Participants