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Development and application of online tools for Kansei engineering evaluations

Author
Schütte, S.; Marco-Almagro, L.
Type of activity
Presentation of work at congresses
Name of edition
KEER 2018 - Kansei Engineering & Emotion Research
Date of publication
2018
Presentation's date
2018-03-21
Book of congress proceedings
KEER2018, Go Green with Emotion. 7th International Conference on Kansei Engineering & Emotion Research 2018, 19-22 March 2018, Kuching, Malaysia
Repository
http://www.ep.liu.se/ecp/article.asp?issue=146&article=003&volume= Open in new window
URL
http://www.ep.liu.se/ Open in new window
Abstract
Kansei Engineering is a methodology seeking to grasp customers’ feelings and subjective affective opinion of products as well as turning their affective needs into suitable product concepts. The procedure is rather complex and requires a fair amount of interdisciplinary expertise and experience in order to achieve reliable results. The high threshold to learn those techniques is preventing many practitioners from applying it. There are, however, software packages that have supported product de...
Group of research
ADBD - Analysis of Complex Data for Business Decisions

Participants