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Marketing Experiencial: el marketing de los conocimientos y sus efectos sobre la mejora en la comunicación

Author
Consolacion-Segura, Carolina; Sabate, F.
Type of activity
Presentation of work at congresses
Name of edition
II International Conference on Industrial Engineering and Industrial Management (IEEM)/ XII Congreso de Ingeniería de Organización (CIO)
Date of publication
2008
Presentation's date
2008-09-04
Book of congress proceedings
INSIGHTS ON CURRENT ORGANIZATION ENGINEERING. II INTERNATIONAL CONFERENCE ON INDUSTRIAL ENGINEERING AND INDUSTRIAL MANAGEMENT. XII CONGRESO DE INGENIERÍA DE ORGANIZACIÓN.
First page
81
Last page
82
Group of research
GRDU -
LEAN MRG - Lean Management Research Group
inLab FIB

Participants