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Audience measurement using a top-view camera and oriented trajectories

Author
Lopez, M.; Gago, J.; Corbalan, M.; Morros, J.R.
Type of activity
Presentation of work at congresses
Name of edition
45th Annual Conference of the IEEE Industrial Electronics Society
Date of publication
2019
Presentation's date
2019-10-16
Book of congress proceedings
IECON 2019: 45th Annual Conferenceof the IEEE Industrial Electronics Society: Convention Center, Lisbon, Portugal: 14-17 October, 2019
First page
74
Last page
79
DOI
10.1109/IECON.2019.8927222
Repository
http://hdl.handle.net/2117/190781 Open in new window
URL
https://ieeexplore.ieee.org/document/8927222 Open in new window
Abstract
A crucial aspect for selecting optimal areas for commercial advertising is the probability with which that publicity will be seen. This paper presents a method based on top-view camera measurement, where the probability of viewing is estimated based on the trajectories and movements of the heads of the passerby individuals in the area of interest. Using a camera with a depth sensor, the heads of the people in the range of view can be detected and modeled. That allows to determine the orientation...
Citation
Lopez, M. [et al.]. Audience measurement using a top-view camera and oriented trajectories. A: Annual Conference of the IEEE Industrial Electronics Society. "IECON 2019: 45th Annual Conferenceof the IEEE Industrial Electronics Society: Convention Center, Lisbon, Portugal: 14-17 October, 2019". 2019, p. 74-79.
Keywords
Attention time, Depth sensor, Top-view camera, Tracking
Group of research
DISEN - Distributed Sensor Networks
GPI - Image and Video Processing Group
IDEAI-UPC - Intelligent Data Science and Artificial Intelligence Research Center
PERC-UPC - Power Electronics Research Centre

Participants