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Measuring online tracking and privacy risks on Ecuadorian websites

Author
Estrada, J.; Rodríguez-Hoyos, A.; Parra-Arnau, J.; Forne, J.
Type of activity
Presentation of work at congresses
Name of edition
IEEE Third Ecuador Technical Chapters Meeting
Date of publication
2020
Presentation's date
2019-11-13
Book of congress proceedings
IEEE Third Technical Chapters Meeting (ETCM) Proceedings
First page
1
Last page
6
DOI
10.1109/ETCM48019.2019.9014888
Project funding
Secure SMArt Grid using Open Source Intelligence. Data Privacy and Reliable Communications
Repository
http://hdl.handle.net/2117/185369 Open in new window
URL
https://ieeexplore.ieee.org/document/9014888 Open in new window
Abstract
Online tracking has become a great enabler of massive surveillance so it is now a critical vector for threatening the privacy of users. Despite the benefits of online tracking for personalized advertising, the complexity of the involved platforms makes it a threat for democracy. In this work, online tracking is measured in Ecuador, a country with a developing adoption of online advertising technologies, having the highest Internet penetration rate in Latin America, but lacking regulation for pri...
Citation
Estrada, J. [et al.]. Measuring online tracking and privacy risks on Ecuadorian websites. A: IEEE Ecuador Technical Chapters Meeting. "IEEE Third Technical Chapters Meeting (ETCM) Proceedings". 2019, p. 1-6.
Keywords
Digital advertising, Ecuador, Online tracking, Privacy, Transparency
Group of research
SISCOM - Smart Services for Information Systems and Communication Networks

Participants

  • Estrada Jimenez, Jose Antonio  (author and speaker )
  • Rodríguez Hoyos, Ana Fernanda  (author and speaker )
  • Parra Arnau, Javier  (author and speaker )
  • Forné, Jordi  (author and speaker )