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Organizational issues in CRM system implementation projects

Author
Bibiano, L.; Mayol, E.; Pastor, J.
Type of activity
Presentation of work at congresses
Name of edition
IADIS International Conference on Information Systems 2009
Date of publication
2009
Presentation's date
2009-02-25
Book of congress proceedings
Proceedings of the IADIS International Conference: Information Systems 2009: Barcelona, Spain, February 25-27, 2009
First page
41
Last page
48
Repository
http://hdl.handle.net/2117/13329 Open in new window
Abstract
Customer Relationship Management (CRM) systems have gained notoriety over the beginning of this century. The increasing competitive levels of many businesses have propelled the extensive procurement, implementation and use of this kind of packaged software for many enterprises within many industries. Currently, in order to know how CRM systems have been implemented in such enterprises, academic researches have focused on conducting case studies in a varied set of organizations within several ind...
Citation
Bibiano, L.; Mayol, E.; Pastor, J. Organizational issues in CRM system implementation projects. A: IADIS International Conference on Information Systems. "IADIS International Conference on Information Systems 2009". Barcelona: 2009, p. 41-48.
Keywords
CRM, Enterprise systems, Implementation, Information technologies
Group of research
IMP - Information Modelling and Processing

Participants